We all know the importance of having a well-structured website. But simply having the site up and running is not enough. Regularly updating and maintaining your site is crucial to ensuring that your site is running at full capacity.
Just like cars, websites require maintenance to operate properly. Properly maintaining your site helps to ensure site security, increase the number of new visitors, boost returning traffic, and more. We’d love to share some of the main reasons why we believe it’s important to maintain your site.
It Improves Security
Security is the main reason that website maintenance is so important. If your organization is using a Content Management System (CMS) such as Drupal or WordPress, you will want to ensure that your site is keeping up with software patches and security updates. Failing to do so gives hackers the chance to steal data from your site.
It Boosts Site Traffic
In order to provide searchers with the best quality content, search engines such as Google raise rankings for websites that are updated regularly. A higher ranking increases your site’s visibility, which increases the likelihood that your content appears when your target audiences search for relevant keywords. Updating your site with valuable information, fixing broken links, removing duplicate pages, and keeping your content updated will help drive both new and returning visitors.
It Optimizes the Visitor Experience
Regularly updating your site with sharable content such as upcoming events, image galleries, and blogs gives your audience an idea about who you are and what you do. Engage with your audience by including actionable items such as a newsletter signup form and social media icons that link to your organization’s profile. A well-maintained website helps promote your brand, work, and mission. Remove information that is out-of-date and conduct a site audit to track issues and errors on your site. Do this regularly so that you can provide your visitors with the best possible user experience.
Website maintenance is important for all organizations, both big and small. Regularly maintaining your site will improve performance and provide a safe and secure environment for your visitors.